When discussing strategic planning, sometimes a quotation can be quite helpful.
"If you don't know where you are going, you are certain to end up somewhere else."
- Yogi Berra
"I always skate to where I think the puck is going to be."
- Wayne Gretsky
"Cheshire Puss,...Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where--" said Alice.
"Then it doesn't matter which way you go," said the Cat.
"--so long as I get SOMEWHERE," Alice added as an explanation.
"Oh, you're sure to do that," said the Cat, "if you only walk long enough."
- Alice in Wonderland by Lewis Carroll
"Strategic Planning is a process by which we can envision the future and develop the necessary procedures and operations to influence and achieve that future".
- Clark Crouch
"The result of planning should be effective, efficient, and economical...that is, suitable for the intended purpose, capable of producing the desired results, and involving the least investment of resources".
- Clark Crouch
"If you are planning for one year, grow rice. If you are planning for 20 years grow trees. If you are planning for centuries, grow men".
- Chinese Proverb
"If you know the enemy and know yourself, you need not fear the results of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."
- Sun Tsu